Ways to Effectively Market Your Event on LinkedIn

LinkedIn offers robust tools for event marketing, focusing on paid advertising and precise targeting to increase visibility and attract ideal attendees. This article explores strategies to effectively promote events on the platform.

10 Best Practices To Promote Your B2B Event Digitally

Introduction Planning a successful B2B event is no small feat, and one of the critical factors that can make or break its success is how well you promote it digitally. In today’s interconnected world, leveraging digital platforms and strategies is essential to ensure maximum visibility and attendance for your event.  This article will delve into […]

How to generate €1 279 415 in revenue by not playing it safe case study

B2B EVENT MARKETING How to generate €1 279 415 in revenue by not playing it safe case study ERTICO – ITS Europe Of total registrations 0 % Impressions 0 Clicks to website 0 INTRO In 2018, Ertico – ITS in Europe came to us for help on a social campaign for the ITS World Congress […]

WOMEN IN BUSINESS (WIB) EXPO

B2B EVENT MARKETING WOMEN IN BUSINESS INTRO How we helped launch Women in Business with 2,200 registrations from social media Women in Business (WiB) Expo was a 2019 launch event organised by Hub Exhibitions in the United Kingdom. After conducting in-depth market research it was evident that the UK lacked a business-oriented expo focusing on […]

Space-Comm Expo Case Study

B2B EVENT MARKETING Space-Comm Expo INTRO How we’re growing a LinkedIn community to market Space-Comm Expo Space-Comm Expo is a hub exhibitions event focused on the commercialisation of space for business, defence and aerospace. One of the reasons it exists is because it’s an underrepresented industry despite the fact that many of everyday technologies rely […]

How do I sell exhibition space on LinkedIn?

LinkedIn is ideal for connecting with business leaders and selling B2B event spaces, as most potential buyers are on the platform. Moreover, reaching exhibitors can be done effectively without the need for costly ads, using free strategies to engage potential participants.

Drive World Exhibitor Promotion Case Study

B2B EVENT MARKETING Find out how we generated leads with a strategyIncorporating multiple agile solutions. Drive World Conference & Expo INTRO How We Generated 53 Net New Exhibitor Leads for Drive World. While visitor numbers are the most talked about stats of B2B events, it’s the exhibitor sales that are their profit centre. What made […]