B2B EVENT MARKETING
How we used geofencing on Facebook to get 672 event registrations at a $0.87 CPR Case Study
Geofencing on Facebook
INTRO
CHALLENGE
Chiggen put it perfectly in this Discord thread: “you might play around with geofencing, but you need to be creative my guy🙂”
With Africa’s largest general aviation trade show, AERO, just a month away, we wanted to use our last bit of ad budget to convert South Africa’s most fanatical General Aviation enthusiasts.
It was a risk that paid off. Here’s how (and why) we did it.
SOLUTION
The plot goes like this: virtually fence off a 1km radius around all South African airports/airstrips where all private aviation operators, owners, and repair specialists work or land their aircraft. We also fenced off a 1-2 km radius around the area of a competing event over the 2 days it took place. That’s where Africa’s passionate aviation fans would be hanging out with a beer, scrolling through Facebook and clicking on our ads🍺
The plot goes like this: virtually fence off a 1km radius around all South African airports/airstrips where all private aviation operators, owners, and repair specialists work or land their aircraft.
We also fenced off a 1-2 km radius around the area of a competing event over the 2 days it took place. That’s where Africa’s passionate aviation fans would be hanging out with a beer, scrolling through Facebook and clicking on our ads🍺
RESULTS
We went from a blank page to 8 A/B tested ads, 672 ‘perfect fit’ event registrations and an epic $0.87 CPR in just one month!
Check out the rest of the data in a screenshot from our dashboard below.
P.S. The single image ads won over the video ads in terms of clicks and conversions. Our hypothesis was disproved – another humbling day in B2B marketing😌
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