B2B EVENT MARKETING
Drive World Exhibitor Promotion Case Study
Find out how we generated leads with a strategy
Incorporating multiple agile solutions.
Drive World Conference & Expo
INTRO
While visitor numbers are the most talked about stats of B2B events, it’s the exhibitor sales that are their profit centre. What made this campaign so successful is that we were able to generate 53 net new leads, which has opened up accounts not previously accessed by Drive World.
CHALLENGE
Established trade shows typically have an existing rolodex of prospects to get in touch with. But what do you do when you’re launching an event and don’t have that pool to tap into?
You ask We Market Events to help you reach a new audience, which is exactly what they did.
SOLUTION
Drive World’s exhibitor target market is suppliers across automotive electronics & embedded systems, including auto OEMs, start-ups, rideshares & Tier 1 companies.
We combined social selling on LinkedIn with paid ads on both LinkedIn & Facebook to ensure that we reached the right audience with informative content that enticed prospects to get in touch with Drive World’s sales team.
RESULTS
KPI
TOTAL LEADS
NET NEW LEADS
CAMPAIGN DURATION (WEEKS)
Other Recent Works
These case studies cut through the rah-rah of how great we think we are and shows you the cold hard facts, which are pretty undeniable.
