by Savannah Jorissen | Jun 23, 2023 | B2B Marketing
LinkedIn has emerged as a powerful platform for event marketing, offering various tools and features to promote your event to a targeted audience. To maximize your event’s visibility and attract the right attendees, it is essential to leverage paid advertising...
by Savannah Jorissen | Jun 15, 2023 | B2B Marketing
Introduction In today’s digital age, event marketing has evolved to encompass various digital channels and strategies. Planning and executing a successful event in the digital landscape can be a complex task that requires expertise in digital marketing. This is...
by Savannah Jorissen | Jun 8, 2023 | B2B Marketing
Emotional intelligence plays a crucial role in B2B event marketing, shaping how planners connect with attendees, communicate their message, and create memorable experiences. In a competitive landscape, where businesses strive to stand out and make lasting impressions,...
by Savannah Jorissen | Jun 6, 2023 | B2B Marketing
Introduction In the realm of B2B event marketing, many companies are missing out on the opportunity to truly captivate their audience. By using bland imagery, lacking differentiation, and neglecting the power of video and emotion, they fail to leave a lasting...
by Savannah Jorissen | Jun 6, 2023 | B2B Marketing
Are you an event organizer looking to take your events to the next level? One of the most effective ways to maximize event return on investment (ROI) is by leveraging geofencing techniques. Geofencing offers a powerful toolset that enables event planners to target the...
