B2B EVENT MarketingCIPD Festival of Work Case Study
CIPD Festival of Work
“Thank you for your hard work in assisting us to achieve our exhibitor KPI. Most of our exhibitors renewed their contracts for 2020 and we cannot wait to improve on that next year.”
How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work
Every year, the Chartered Institute of Personnel and Development (CIPD) puts on Festival of Work, which gives HR professionals the opportunity to immerse themselves in a world of inspiration and discovery with the purpose of developing the individuals who attend, their teams and their businesses
Our client, Haymarket Media Group, was the agency responsible for organising Festival of Work on behalf of CIPD.
After confirming target accounts with Haymarket, we broke the audience down into 8 personas, each of which received unique communication containing the value proposition that we thought would most resonate with them.
LinkedIn Social Selling
Agile Project Management
The cherry on the cake is that all 10 exhibitors also signed on for 2020’s trade show, essentially doubling the potential revenue generated to £630,000.
Exibitor Leads Confirmed Closed
£ 630 000
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