B2B EVENT Marketing
CIPD Festival of Work Case StudyCIPD Festival of Work

“Thank you for your hard work in assisting us to achieve our exhibitor KPI. Most of our exhibitors renewed their contracts for 2020 and we cannot wait to improve on that next year.”
Intro
How we generated a potential £630,000 in exhibitor sales for CIPD Festival of Work
Every year, the Chartered Institute of Personnel and Development (CIPD) puts on Festival of Work, which gives HR professionals the opportunity to immerse themselves in a world of inspiration and discovery with the purpose of developing the individuals who attend, their teams and their businesses
Our client, Haymarket Media Group, was the agency responsible for organising Festival of Work on behalf of CIPD.

CHALLENGE
Solution
After confirming target accounts with Haymarket, we broke the audience down into 8 personas, each of which received unique communication containing the value proposition that we thought would most resonate with them.
Our Tactics
LinkedIn Advertising
LinkedIn Social Selling
Persona-based Messaging
Agile Project Management
Growth Success
The cherry on the cake is that all 10 exhibitors also signed on for 2020’s trade show, essentially doubling the potential revenue generated to £630,000.
Leads
79
Exibitor Leads Confirmed Closed
10
Revenue Generated
£ 630 000
Your Agile B2B Marketing Team
From community managers to paid media experts, data geeks to creatives and everything in between, our team of digital marketing professionals is eagerly awaiting their next B2B marketing challenge. Do you have one for us?