by Zaid | Jul 16, 2019 | B2B Marketing
How to use social media to improve your visitor registration journey 10 JULY, 2019 The visitor registration journey for a B2B event used to be straightforward. All you had to do was make potential visitors aware of your event with an ad linking to your website. They...
by Zaid | Oct 17, 2018 | B2B Events
What do the below global B2B events have in common? Generic messaging, unfocused targeting and missed opportunities. What we wouldn’t give to create personas to help them reach and convert their target audiences. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 17 19 20 21...
by Zaid | Oct 5, 2018 | B2B Events
An open letter to trade show organisers, conference producers and B2B event marketing teams. We need to apologise to all of the trade show organisers, conference producers and event marketing teams that we’ve worked with in the past. We f*cked up. We don’t like to...
by Zaid | Oct 1, 2018 | B2B Events
B2B event website analytics: Avoid these pitfalls to boost your registrations This blog is dedicated to helping you, as a B2B event marketing manager, to avoid the traps and pitfalls of B2B event website analytics. Having correctly configured analytics is extremely...
by Zaid | Sep 18, 2018 | B2B Events
Digital Event Marketing – Unless your analytics is 100% correct, don’t even start talking about marketing ROI. In theory, digital marketing is highly trackable. But that’s only when it’s done right. The truth is that many B2B event organisers, marketers, and...
