by Matt | Jun 27, 2018 | B2B Events
GEOFENCING Used to Increase your B2B event revenue (but watch out for the threat) I love the look on people’s faces when they hear about geofencing for the first time. Their eyes widen as if to say “jeez, that’s scary!” or “George Orwell’s Big Brother is real!”...
by Matt | Nov 15, 2017 | B2B Events
Social Media is the key to B2B Event success, here’s why. Maximising interest and attendance is no easy feat. Luckily, social media offers a time and cost-effective solution to ensure your event is bustling and buzz-worthy. Leveraging social media unlocks many ways to...
by Matt | Aug 7, 2017 | B2B Events
GDPR Strategy: Getting your existing email database opted-in The EU General Data Protection Regulation (GDPR) is billed as the most important change in data privacy regulation in 20 years. Many event marketers haven’t even heard of it, and those that have are...
by Matt | Jul 19, 2017 | B2B Events
GDPR – The only acronym Event Marketers need to be obsessed with in 2017 GDPR (General Data Protection Regulation) is without a doubt the least appealing acronym that any European event marketer could ever have hoped to encounter. Nonetheless, there is a storm coming...
by Matt | May 8, 2017 | B2B Events
Trade Show Exhibitors Hack to Crack Event Marketing As an industry professional, it goes without saying that your trade show exhibition stand becomes the mouth piece of your company. Without being boring and conventional, there’s a multitude of tips and tricks...
