by Fadzai Musariri | Jul 4, 2022 | B2B Events
Why persona targeting is critical for virtual events 23 SEP, 2020 We regularly preach the importance of crafting enticing messaging for your different personas regularly because it’s a proven tactic to convert your target audience into attendees for your virtual...
by Fadzai Musariri | Jul 3, 2022 | B2B Events, B2B Marketing
How to position your virtual event to achieve maximum ROI 25 MAR, 2020 No position equals no event– find out how to best position your virtual event to ensure you see maximum monetization and ROI for both you and sponsors. Virtual is the new Event. And now more than...
by Fadzai Musariri | Jun 23, 2022 | Case Studies, Exprom
B2B EVENT Marketing IME Visprom Case Study IME West Sara Mineo Digital Marketing Manager, Informa Markets Engineering “It has been refreshing to work with an organisation that not only understands – but truly cares about – our business needs and event goals.” Intro...
by Fadzai Musariri | Jan 27, 2021 | Case Studies
B2B EVENT Marketing Women In Business Expo Case Study Women in Business Expo Intro How conversion rate optimisation increases event registrations The Women in Business Expo is an award-winning event providing UK women with the tools, ideas and inspiration to advance...
by Fadzai Musariri | Oct 22, 2020 | B2B Events
How to crack your webinar positioning once and for all Make no mistake – the success of your webinar is directly linked to the strength of its positioning. With so much webinar content out there competing for your audience’s attention, you need to give them...
