What do the below global B2B events have in common?
Generic messaging, unfocused targeting and missed opportunities.
What we wouldn’t give to create personas to help them reach and convert their target audiences.


Eric Louw
CLIENT SERVICES DIRECTOR
Some people are just destined to market B2B events. Eric is one of those people. It’s not because he’s passionate about B2B events (that’s a given), it’s because he’s passionate about helping B2B event organisers maximise their marketing budget with digital marketing tactics.


Eric Louw
CLIENT SERVICES DIRECTOR
Some people are just destined to market B2B events. Eric is one of those people. It’s not because he’s passionate about B2B events (that’s a given), it’s because he’s passionate about helping B2B event organisers maximise their marketing budget with digital marketing tactics.